Souitaris, V. & Cohen, M. (2003). Internet business or just business? Impact of 'internet-specific' strategies on venture performance. European Management Journal, 21(4), pp. 421-437. doi: 10.1016/S0263-2373(03)00080-X
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This study examines the relationship between 21 ‘internet-specific strategies’ and the performance of internet-trading ventures. ‘Internet-specific strategies’ are defined as business strategies specifically relevant in the internet-trading context. They were proposed mostly by practitioner-oriented exploratory literature, based on case studies of leading dot-coms. Does the application of such strategies increase performance for the bulk of the new ventures (dot.coms and new divisions of large companies) trading on the internet? The results of a large survey of 406 internet ventures in the UK were quite controversial. Despite the fact that we have found statistically significant correlations between the majority of ‘internet-specific strategies’ and venture performance in at least one industrial sector, the coefficients were weak and the regression model proved statistically insignificant. This raises questions over the validity of practitioner-led theories about internet business. Business on the internet might be just business.
|Additional Information:||© 2003 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/|
|Uncontrolled Keywords:||Internet ventures; Internet-specific strategies; Drivers of performance|
|Subjects:||H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management|
|Divisions:||Cass Business School > Faculty of Management|
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