An examination of NPD models in the context of business models

Shi, X., Bigdeli, A. Z. & Li, F. (2016). An examination of NPD models in the context of business models. Journal of Business Research, 69(7), pp. 2541-2550. doi: 10.1016/j.jbusres.2015.10.087

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Abstract

Most prior new product diffusion (NPD) models do not specifically consider the role of the business model in the process. However, the context of NPD in today's market has been changed dramatically by the introduction of new business models. Through reinterpretation and extension, this paper empirically examines the feasibility of applying Bass-type NPD models to products that are commercialized by different business models. More specifically, the results and analysis of this study consider the subscription business model for service products, the freemium business model for digital products, and a pre-paid and post-paid business model that is widely used by mobile network providers. The paper offers new insights derived from implementing the models in real-life cases. It also highlights three themes for future research.

Item Type: Article
Additional Information: © 2016 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Uncontrolled Keywords: New product diffusion; Customer dis-adoption; Adoption options; Business model
Subjects: H Social Sciences > HF Commerce
Divisions: Cass Business School
URI: http://openaccess.city.ac.uk/id/eprint/13877

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