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Re-Imagining Images of Organization: A Conversation With Gareth Morgan

Oswick, C. and Grant, D. (2016). Re-Imagining Images of Organization: A Conversation With Gareth Morgan. Journal of Management Inquiry, 25(3), pp. 338-343. doi: 10.1177/1056492615591854

Abstract

In this article, we review the metaphors presented by Morgan in Images of Organization and highlight how they simultaneously act as “relatively static reflections” (i.e., they provide a history of organization theory) and “relatively dynamic projections” (i.e., stimulating the formulation of further organizational images). We also discuss the potential for new organizational metaphors and consider two specific metaphors (i.e., the “global brain” and “organization as media”). We also challenge the established punctuated metaphorical process (i.e., a transfer from a metaphorical source domain to an organizational target domain), propose a dynamic perspective of interchange (i.e., source domain to target domain to source domain and so on), and develop the notion of multidirectionality (i.e., two-way projections between target and source domains).

Publication Type: Article
Additional Information: © 2015-2016 SAGE
Publisher Keywords: organizational behavior, organizational design, organization theory
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/16076
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