City Research Online

Narrative consumption in a digital world

van Laer, T. and Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.

Abstract

Overview of a session chaired by Tom van Laer and Jennifer Edson Escalas, including abstracts for discussion.

Publication Type: Article
Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/16496
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