Narrative consumption in a digital world

van Laer, T. & Escalas, J.E. (2016). Narrative consumption in a digital world. NA - Advances in Consumer Research, 44, pp. 103-107.

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Overview of a session chaired by Tom van Laer and Jennifer Edson Escalas, including abstracts for discussion.

Item Type: Article
Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Cass Business School > Faculty of Management

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