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Pleasure, Guilt and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control

Vosgerau, J., Scopelliti, I. and Huh, Y.E. (2016). Pleasure, Guilt and Regret in Hedonic Consumption: Revisiting the Vice-Virtue Categorization in Theories of Self-Control. NA - Advances in Consumer Research, 44, pp. 164-168.

Abstract

The popular characterization of self-control conflicts as a choice between hedonic vices and utilitarian virtues leads to the unrealistic prediction that hedonic consumption is always accompanied by feelings of guilt and regret. The paradox is resolved by recognizing that excess consumption - rather than hedonics - is the defining characteristic of vices.

Publication Type: Article
Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > HF Commerce
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/16966
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