City Research Online

Need for Narrative

van Laer, T., Visconti, L. M. and Feiereisen, S. (2015). Need for Narrative. Paper presented at the European Marketing Academy Conference, 2015, Leuven, Belgium.

Abstract

What is a useful story from the perspective of its consumer? Through semi-structured interviews with 55 Eurostar passengers from 14 countries, this film documents how consumers define stories, distinguish between different reasons to need narrative, and experience the effects of need for narrative.

Publication Type: Conference or Workshop Item (Other)
Subjects: H Social Sciences > HF Commerce
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/16987
[img] Video - Published Version
Download (104MB)

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login