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This article discusses the political, economic, technological and human aspects of the digital switchover in Europe and explores various policies for managing the process. The article first examines the advantages and drawbacks of digital switchover, and identifies a number of challenges and policy dilemmas of making switchover an achievable objective. It goes on to look at digital television adoption across Europe and assesses the effectiveness of free-to-air digital television to accelerate take-up. Finally, the article examines EU initiatives as well as national plans in digital switchover and proposes various measures for encouraging the take-up of digital services and therefore bringing forward the likely idea of analogue switch-off.
|Uncontrolled Keywords:||analogue switch-off, digital switchover, digital take-up, digital television|
|Subjects:||H Social Sciences > HM Sociology|
|Divisions:||School of Social Sciences > Department of Sociology|
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