From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing

McDonagh, L. (2017). From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing (Report No. 2017/06). London, UK: The City Law School.

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Item Type: Monograph (Working Paper)
Subjects: J Political Science > JX International law
Divisions: The City Law School > The City Law School - Research Paper Series
URI: http://openaccess.city.ac.uk/id/eprint/17825

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