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Building a Winning Business Model Portfolio

Aversa, P., Haefliger, S. and Reza, D.G. (2017). Building a Winning Business Model Portfolio. MIT Sloan Management Review, 58(4), pp. 49-54.

Abstract

Many companies today are operating several business models at once. But despite the potential that business model diversification has for generating growth and profit, executives need to carefully assess the strategic contributions of each element of their business model portfolio.

Publication Type: Article
Additional Information: The published version of this article can be found on MIT Sloan Management Review, http://sloanreview.mit.edu/article/building-a-winning-business-model-portfolio/.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/17978
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