Commercialisation of eHealth innovations in the market of UK healthcare sector: a framework for sustainable business model

Festus, O. & Li, F. (2017). Commercialisation of eHealth innovations in the market of UK healthcare sector: a framework for sustainable business model. Psychology and Marketing,

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Abstract

Demographic trends with extended life expectancy are placing increasing pressures on the UK state-funded healthcare budgets. EHealth innovations are expected to facilitate new avenues for cost effective and safe methods of care, for enabling elderly people to live independently at their own homes and for assisting governments to cope with the demographic challenges. However, despite heavy investment in these innovations, large scale deployment of eHealth continues to face significant obstacles and lack of sustainable business models (BM) is widely regarded as part of the greatest barriers. Through various empirical methods which include
facilitated workshops, case studies of relevant organisations and user groups, this paper investigates the reasons the private market of eHealth innovations has proved difficult to establish and it develops a framework for sustainable BMs that could eliminate barriers of eHealth innovation commercialisation. Results of the study suggest that for sustainable
commercialisation to be achieved, BM frameworks and innovation diffusion characteristics are complements but not substitutes.

Item Type: Article
Additional Information: This is the peer reviewed version of the following article: Festus, O., & Li, F. (2018). Commercialisation of eHealth innovations in the market of UK healthcare sector: a framework for sustainable business model Psychology & Marketing which is to be published in final form at http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6793. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Divisions: Cass Business School > Faculty of Management
URI: http://openaccess.city.ac.uk/id/eprint/18729

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