Understanding the value of stories in experiential reviews

van Laer, T., Ludwig, S. & Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

[img]
Preview
Text - Accepted Version
Download (9kB) | Preview
[img]
Preview
Text - Accepted Version
Download (1MB) | Preview
[img]
Preview
Slideshow - Accepted Version
Download (893kB) | Preview

Publication Type: Report
Additional Information: © 2018 MSI.
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/18846

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics