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Brand story-making and digital conversations

van Laer, T. and Visconti, L. M. (2016). Brand story-making and digital conversations. Advances in Consumer Research, 44(1), pp. 105-106.

Publication Type: Article
Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/18847
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