Brand story-making and digital conversations

van Laer, T. & Visconti, L. M. (2016). Brand story-making and digital conversations. Advances in Consumer Research, 44(1), pp. 105-106.

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Additional Information: © 2016 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Divisions: Cass Business School > Faculty of Management

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