Narrative theory in consumer research: Some synthesis and suggested directions for further research

van Laer, T. (2016). Narrative theory in consumer research: Some synthesis and suggested directions for further research. Paper presented at the Consumer Culture Theory Conference, 6-9 July 2016, Lille, France.

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Publication Type: Conference or Workshop Item (Paper)
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/18851

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