van Laer, T. (2016). Narrative theory in consumer research: Some synthesis and suggested directions for further research. Paper presented at the Consumer Culture Theory Conference, 6-9 July 2016, Lille, France.
| Publication Type: | Conference or Workshop Item (Paper) |
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| Departments: | Cass Business School > Management |
| URI: | http://openaccess.city.ac.uk/id/eprint/18851 |
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