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The six steps of an effective digital marketing strategy for academics and entrepreneurs alike

van Laer, T. (2015). The six steps of an effective digital marketing strategy for academics and entrepreneurs alike. Paper presented at the WC2 Symposium 2015, 10 - 14 Aug 2015, London, UK.

Publication Type: Conference or Workshop Item (Lecture)
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/18854
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