City Research Online

Bragging Through an Intermediary

Scopelliti, I., Vosgerau, J. and Loewenstein, G. (2018). Bragging Through an Intermediary. Advances in Consumer Research, 45,

Abstract

The use of an intermediary to convey positive information about a target person is received more favorably and is more effective than direct self -promotion by the target person . These effects persist irrespective of whether the intermediary is motivated by self-interest . However, intermediation may carry image costs for the intermediary.

Publication Type: Article
Additional Information: © 2017 Association for Consumer Research. Permission to add this article to City Research Online has been granted by the publisher.
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/19403
[img]
Preview
Text - Accepted Version
Download (51kB) | Preview

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login