Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects

Benos, T., Kalogeros, N., de Ruyter, K. & Wetzels, M. (2018). Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects. European Journal of Marketing,

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Item Type: Article
Uncontrolled Keywords: Co-operatives, Membership, Relationship marketing, Ostracism, “Relationship poison”, Coping strategy
Divisions: Cass Business School > Faculty of Management
URI: http://openaccess.city.ac.uk/id/eprint/19428

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