Reduire l’effet de taille de portion par l’imagerie mentale; Reducing the portion size effect through mental imagery

Petit, O., Velasco, C., Cheok, A. D., Woods, A. T. & Spence, C. (2016). Reduire l’effet de taille de portion par l’imagerie mentale; Reducing the portion size effect through mental imagery. Paper presented at the Actes du 32ème Congrès de l’Association Française du Marketing, 18 - 20 May 2016, Lyon, France.

[img]
Preview
Text - Accepted Version
Download (460kB) | Preview

Abstract

Consumers tend to eat more food in larger portions than in smaller portions. Here, we suggest that it is possible to reduce this so-called “portion size effect” with mental imagery. We conducted two online studies: The first study showed that participants with higher scores of mental imagery selected a smaller percentage of food from the largest portion, than from the smaller portions. The second study revealed that when participants were explicitly asked to imagine the sensory experience of eating, the percentage of food selected was also lower when the food was selected in the large portion, than in the medium portion, thus reducing the portion size-effect.

Publication Type: Conference or Workshop Item (Paper)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Departments: School of Mathematics, Computer Science & Engineering > Computer Science
URI: http://openaccess.city.ac.uk/id/eprint/19527

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics