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Creating a Different Kind of Innovator: Using health communication theory in entrepreneurship education to foster behavior change among entrepreneurship students in sub-Saharan Africa

Ingrams, A. and Tobias Mortlock, J. M. (2010). Creating a Different Kind of Innovator: Using health communication theory in entrepreneurship education to foster behavior change among entrepreneurship students in sub-Saharan Africa. Journal of Education for International Development, 4(3), pp. 1-20.

Abstract

There is a broad scholarly consensus that entrepreneurship can be taught and that entrepreneurship education benefits societies (Charney & Libecap, 2003). However, technical entrepreneurship education interventions are still the norm in the West (Alberti & Poli, 2005), and especially in sub-Saharan Africa (North, 2002; Ladzani & van Vuuren, 2002). In this study, we argue that entrepreneurship education in sub-Saharan Africa follows a special pattern, and that health communication theory can inform improvements in enterprise training in the African context because of its particular effectiveness in inducing behavior change where environmental norms would normally constrain the development of such new behavior. The overall goal of the present paper is threefold; to contribute to the understudied domain of entrepreneurship education theory for economic development, to inform more effective enterprise training interventions in sub-Saharan Africa, and to foster the generation of more entrepreneurs capable of contributing to wealth generation in this region.

Publication Type: Article
Additional Information: © American Institutes for Research. Republished with permisison. This paper may be downloaded for private and personal use, and you may not make deletions from, additions to, changes to, or electronic manipulation of the content without the written approval of the Grantor.
Publisher Keywords: Entrepreneurship, Education, International Development, Africa
Subjects: H Social Sciences > HF Commerce
L Education
R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Departments: School of Arts & Social Sciences > Psychology
URI: http://openaccess.city.ac.uk/id/eprint/20012
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