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Using Data to Stimulate Creative Thinking in the Design of New Products and Services

Dove, G. and Jones, S. (2014). Using Data to Stimulate Creative Thinking in the Design of New Products and Services. Paper presented at the ACM Designing Interactive Systems 2014, 21-06-2014 - 25-06-2014, Vancouver, Canada.

Abstract

Exploring interactive visualizations of data generated within the domain for which new products and services are to be designed can play a useful role in stimulating ideas that are considered highly appropriate to that domain. We describe a study in which participants in four collaborative design workshops used information visualizations representing electricity consumption data to help generate ideas for new products and services that could utilise the data generated by a smart home. Participants in the workshops appeared to use sensemaking behaviour to develop insights about the domain, which were later used in generating new ideas. Ideas arising from workshops where the stimulus was data visualized with less ambiguity in the visual encoding were judged to be significantly more appropriate than those from workshops where ambiguity in the visual encoding of the data used as stimulus was intentionally increased. We discuss the implications of this with regards to designing future workshop activities.

Publication Type: Conference or Workshop Item (Paper)
Additional Information: © Dove, G., Jones, S. | ACM (2014). This is the author's version of the work. It is posted here for your personal use. Not for redistribution. The definitive Version of Record was published in DIS '14 Proceedings of the 2014 conference on Designing interactive systems, http://dx.doi.org/10.1145/2598510.2598564.
Publisher Keywords: Information visualization, creativity support, collaborative workshop technique, User Interfaces, User-centered design, Theory and methods
Subjects: L Education > LB Theory and practice of education
Z Bibliography. Library Science. Information Resources
Departments: Interdisciplinary Centres > Creativity in Professional Practice
School of Mathematics, Computer Science & Engineering > Computer Science > Human Computer Interaction Design
URI: http://openaccess.city.ac.uk/id/eprint/3761
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