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Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited

Costa-Font, J., Jofre-Bonet, M. and Yen, S. (2013). Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited. Kyklos, 66(4), pp. 529-551. doi: 10.1111/kykl.12034

Abstract

The issue of the nature of the altruism inherent in blood donation and the perverse effects of financial rewards for blood giving has been recently revisited in the economic literature with limited consensus. As Titmuss (1970) famously pointed out, providing monetary incentives to blood donors may crowd out blood supply as purely altruistic donors may feel less inclined to donate. In this paper we examine how favouring different types of incentives is related to the likelihood of donating blood by exploiting a large sample representative of the population of fifteen European countries that contains information on both donation and attitudes towards incentives. Our results show that those who favour monetary rewards for blood donation are less likely to be donors and those who favour non-monetary rewards are more likely to have donated. This is consistent with the idea that while monetary rewards may crowd out blood donation, non-monetary rewards do not.

Publication Type: Article
Additional Information: This is the accepted version of the following article: Costa-Font, J., Jofre-Bonet, M. and Yen, S. T. (2013), Not All Incentives Wash Out the Warm Glow: The Case of Blood Donation Revisited. Kyklos, 66: 529–551, which has been published in final form at http://dx.doi.org/10.1111/kykl.12034
Publisher Keywords: Altruism, blood donation, incentives, nudging, recursive system, warm glow
Subjects: H Social Sciences > HB Economic Theory
R Medicine > RA Public aspects of medicine
Departments: School of Arts & Social Sciences > Economics
URI: http://openaccess.city.ac.uk/id/eprint/3929
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