The social media overture of the pan-European Stop-ACTA protest: An empirical examination of participatory coordination in connective action

Mercea, D. & Funk, A. (2014). The social media overture of the pan-European Stop-ACTA protest: An empirical examination of participatory coordination in connective action. Convergence: The International Journal of Research into New Media Technologies, doi: 10.1177/1354856514563663

[img]
Preview
PDF - Accepted Version
Download (968kB) | Preview

Abstract

As the latest instalments of protest from the Arab Spring to Occupy and beyond are digested in scholarly work, they point to a scalable, informal structure that develops as an impermanent framework for performing coordinational tasks formerly associated with collective organisations. Whilst a substitution of this nature appears a distinct possibility with social media, the participatory dynamics at the heart of such connective action remain largely uncharted. This paper scrutinizes the scope for the participatory development of motivations and resources to undertake collective action. For the purpose, it reviews an empirical study of public Facebook and Twitter communication associated with the panEuropean protest against the Anti-Counterfeiting Trade Agreement. Ensuing results point to a rational, resource-oriented mode of communication figuring prominently on both platforms. Moreover, the time-distribution of motivational and resource-driven talk confound earlier claims about patterns of social media usage in collective action. Finally, despite their smaller number, motivational posts had a higher impact than resource-oriented talk on both
platforms – an apparent sign of their particularly positive reception.

Item Type: Article
Subjects: H Social Sciences > HM Sociology
Divisions: School of Social Sciences > Department of Sociology
URI: http://openaccess.city.ac.uk/id/eprint/5188

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics