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Stakeholder Management and Sustainability Strategies in the French Nuclear Industry

Banerjee, S. B. and Bonnefous, A-M. (2011). Stakeholder Management and Sustainability Strategies in the French Nuclear Industry. Business Strategy and the Environment, 20(2), pp. 124-140. doi: 10.1002/bse.681

Abstract

This paper describes how a nuclear power corporation integrates sustainability into corporate strategies and practices. The case study focuses on one of the world's largest nuclear power generators and describes the corporate capture of sustainable development in its strategic efforts to promote a growth strategy. The paper shows how corporate strategies to address sustainability concerns involve managing different stakeholders, enabling the corporation to sustain its economic growth strategy. Three types of stakeholder management strategy are identified: reinforcement strategies for supportive stakeholders, containment strategies for obstructive stakeholders and stabilization strategies for passive stakeholders. The paper argues that, despite claims of sustainable development in the nuclear industry, there is no significant shift in the ‘business as usual’ approach and that sustainable development is merely reframed as sustainable growth.

Publication Type: Article
Additional Information: This is the accepted version of the following article: Banerjee, S. B. and Bonnefous, A.-M. (2011), Stakeholder management and sustainability strategies in the French nuclear industry. Bus. Strat. Env., 20: 124–140, which has been published in final form at http://dx.doi.org/10.1002/bse.681
Publisher Keywords: sustainable development;stakeholder engagement;environmental policy;climate change;corporate strategy
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/6091
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