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Understanding the value of stories in experiential reviews

van Laer, T., Ludwig, S. & Escalas, J.E. (2017). Understanding the value of stories in experiential reviews. Cambridge, Massachussets: Marketing Science Institute.

Publication Type: Report
Additional Information: © 2018 MSI.
Departments: Bayes Business School > Management
[thumbnail of MSI Narrativity Final Report title page 2 TvL.pdf]
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