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When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market

Mimoun, L ORCID: 0000-0002-5173-312X, Torres, L. T. and Sobande, F. (2017). When High Failure, Risky Technology Leads to Market Expansion: The Case of the Fertility Services Market. ACR North American Advances, 45, pp. 773-774.

Publication Type: Article
Additional Information: © The Association for Consumer Research
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Departments: Cass Business School > Management
URI: http://openaccess.city.ac.uk/id/eprint/21611
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