City Research Online

Abstract

This paper uses a discourse analytic perspective to analyse sex and relationship advice in a best-selling women's magazine. It identifies three different interpretative repertoires which together structure constructions of sexual relationships: the intimate entrepreneurship repertoire, organised around plans, goals and the scientific management of relationships; men-ology, in which women are instructed in how to learn to please men; and transforming the self, which calls on women to remodel their interior lives in order to construct a desirable subjectivity. The paper considers each repertoire in turn, and also looks at how they work together in order to privilege men and heterosexuality. Discussion focuses in particular on the postfeminist nature of the advice, in which pre-feminist, feminist and anti-feminist ideas are entangled in such a way as to make gender ideologies more pernicious and difficult to contest.

Publication Type:	Article
Additional Information:	Copyright Sage Publications 2009
Subjects:	H Social Sciences > HM Sociology
Departments:	School of Communication & Creativity > Media, Culture & Creative Industries > Culture & the Creative Industries
SWORD Depositor:	Symplectic Administrator

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