City Research Online

Abstract

This thesis describes research carried out in order to help solve the problem of personalization in e-commerce/CRM system. Web-based personalization consists of activities, such as providing customised information, that tailor the user's Web experience- browsing a Web site or purchasing a product, for example-to that user's particular needs. The main research objective of the project is to investigate how XSLT technologies can be used for the development of matching engines that find XML represented products that match the tastes, needs or requirements of customers as captured in customer profiles, also represented in XML. More specifically our research investigates into novel algorithms for transforming XML based product specifications using rules that derive from mining customer profiles with the purpose of customizing the product information.

Publication Type:	Thesis (Doctoral)
Subjects:	T Technology
Departments:	School of Science & Technology > Computer Science > Human Computer Interaction Design

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