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Items where Author is "Giesler, M."

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Luedicke, M. K., Thompson, C. J. and Giesler, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 36(6), pp. 1016-1032. doi: 10.1086/644761

This list was generated on Thu Sep 19 05:08:44 2019 UTC.