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Items where Author is "Hilken, T."

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Article

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D. and de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, doi: 10.1108/JRIM-01-2018-0023

Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D. and Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-017-0541-x

Kiratli, N., Rozemeijer, F., Hilken, T., de Ruyter, K. and de Jong, A. (2016). Climate setting in sourcing teams: Developing a measurement scale for team creativity climate. Journal of Purchasing and Supply Management, 22(3), pp. 196-204. doi: 10.1016/j.pursup.2016.04.006

This list was generated on Sat Sep 21 04:47:46 2019 UTC.