Items where Author is "Kreis, H."
Up a level
Group by: Type | No Grouping
Number of items: 1.
Article
Mafael, A., Gottschalk, S. A. & Kreis, H. (2016). Examining Biased Assimilation of Brand-related Online Reviews. Journal of Interactive Marketing, 36, pp. 91-106. doi: 10.1016/j.intmar.2016.06.002