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Items where Author is "Pelser, J."

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Article

Agguirre, L., Mahr, D., de Ruyter, K., Pelser, J., Grewal, D. and Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, doi: 10.1509/jm.15.0121

Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. and van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006

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