City Research Online

Items where Author is "Pfann, G."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Publication Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Ludwig, S., de Ruyter, K., Friedman, M., Br├╝ggen, E., Wetzels, M. and Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

This list was generated on Tue Oct 15 05:03:12 2019 UTC.