City Research Online

Items where Author is "Villarroel Ordenes, F."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Publication Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. and Wetzels, M. (2018). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, doi: 10.1093/jcr/ucy032

This list was generated on Wed Jan 23 05:26:04 2019 UTC.