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Items where Author is "van den Hende, E. A."

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Article

van Laer, T., Edson Escalas, J., Ludwig, S. and van den Hende, E. A. (2018). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, doi: 10.1093/jcr/ucy067

Conference or Workshop Item

van Laer, T., Escalas, J.E., Ludwig, S. and van den Hende, E. A. (2017). What happens in Vegas stays on TripAdvisor? Computerized text analysis of narrativity in online consumer reviews. Paper presented at the Australian & New Zealand Marketing Academy Conference, 04-06 Dec 2017, Melbourne Australia.

This list was generated on Tue Jul 16 05:31:44 2019 UTC.