Items where City Author is "Balabanis, G."

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Number of items: 6.

Article

Tseng Hsiang, T., Balabanis, G. & Liu, M. (2017). Explaining Inconsistencies in Implicit and Explicit Attitudes towards Domestic and Foreign Products. International Marketing Review,

Balabanis, G. & Siamagka, N.T. (2017). The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin. International Marketing Review, 34(2), pp. 166-182. doi: 10.1108/IMR-03-2015-0057

Chari, S., Balabanis, G., Robson, M.J. & Slater, S. (2016). Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management, doi: 10.1016/j.indmarman.2016.11.002

Balabanis, G. & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), pp. 58-77. doi: 10.1509/jim.15.0138

Siamagka, N.T. & Balabanis, G. (2015). Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing. Journal of International Marketing, 23(3), pp. 66-86. doi: 10.1509/jim.14.0085

Balabanis, G. & Diamantopoulos, A. (2008). Brand origin identification by consumers: A classification perspective. Journal of international marketing, 16(1), pp. 39-71. doi: 10.1509/jimk.16.1.39

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