Items where City Author is "Luedicke, Marius"

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Number of items: 15.

Article

Barrios, A., De Valck, K., Shultz, C., Sibai, O., Husemann, K. C., Maxwell-Smith, M. & Luedicke, M. K. (2016). Marketing as a means to transformative social conflict resolution: lessons from transitioning war economies and the Colombian coffee marketing system. Journal of Public Policy and Marketing, doi: 10.1509/jppm.15.151

Luedicke, M. K., Husemann, K.C., Furnari, S. & Ladstaetter, F. (2016). Radically Open Strategizing: How the Premium Cola Collective Takes Open Strategy to the Extreme. Long Range Planning, doi: 10.1016/j.lrp.2016.07.001

Stoeckl, V. E. & Luedicke, M. K. (2015). Doing well while doing good? An integrative review of marketing criticism and response. Journal of Business Research, 68(12), pp. 2452-2463. doi: 10.1016/j.jbusres.2015.06.032

Luedicke, M. K. (2015). Indigenes' Responses to Immigrants' Consumer Acculturation: A Relational Configuration Analysis. Journal of Consumer Research, 42(1), pp. 109-129. doi: 10.1093/jcr/ucv002

Husemann, K.C., Ladstaetter, F. & Luedicke, M. K. (2015). Conflict Culture and Conflict Management in Consumption Communities. Psychology and Marketing, 32(3), pp. 265-284. doi: 10.1002/mar.20779

Levy, S. J. & Luedicke, M. K. (2013). From Marketing Ideology to Branding Ideology. Journal of Macromarketing, 33(1), pp. 58-66. doi: 10.1177/0276146712459656

Husemann, K.C. & Luedicke, M. K. (2013). Social Conflict and Consumption: A Meta-Analytical Perspective. NA - Advances in Consumer Research, 41, pp. 355-360.

Luedicke, M. K. (2011). Consumer acculturation theory: (crossing) conceptual boundaries. Consumption Markets and Culture, 14(3), pp. 223-244. doi: 10.1080/10253866.2011.574824

Luedicke, M. K. (2011). Consumers' Controversies about Consumption. Marketing ZFP - Journal of Research and Management, 33(1), pp. 46-56.

Luedicke, M. K., Thompson, C. J. & Giesler, M. (2010). Consumer identity work as moral protagonism: How myth and ideology animate a brand-mediated moral conflict. Journal of Consumer Research, 36(6), pp. 1016-1032. doi: 10.1086/644761

Bettingen, J-F. & Luedicke, M. K. (2009). Can brands make us happy? A research framework for the study of brands and their effects on happiness. Advances in Consumer Research, 36, pp. 308-315.

F├╝ller, J., Luedicke, M. K. & Jawecki, G. (2008). How brands enchant: Insights from observing community driven brand creation. Advances in Consumer Research, 35, pp. 359-366.

Luedicke, M. K. (2006). Brand community under fire: The role of social environments for the HUMMER brand community. Advances in Consumer Research, 33, pp. 486-493.

Book Section

Luedicke, M. K. (2011). Driving a deeply rooted brand: Cultural marketing lessons learned from GM's hummer advertising. In: Marketing Management: A Cultural Perspective. (pp. 315-331). New York: Routledge. ISBN 9780415606837

Conference or Workshop Item

Ladstaetter-Fussenegger, F. & Luedicke, M. K. (2013). Message in a Bottle: How Prodactivist Consumer Communities Compete in the Mainstream Market.. Paper presented at the AMA Winter Marketing Educators Conference, 15 Feb 2013 - 17 Feb 2013, Las Vegas, Nevada, US.

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