City Research Online

Understanding Public Relations in China: Multiple Logics and Identities

Hou, Z., Zhu, Y. & Bromley, M. S. (2013). Understanding Public Relations in China: Multiple Logics and Identities. JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION, 27(3), pp. 308-328. doi: 10.1177/1050651913479926


To contribute to critical public relations (PR) and communication research, the authors employ an institutional perspective in examining how actors conceptualize PR and make sense of PR practice in relation to their shared and competing logics. Specifically, they highlight the primacy of logics and identities in the social construction of PR by exploring how a wide range of actors interpret and understand PR in Chinese cultural contexts. In conducting 40 semi-structured interviews with PR agency consultants, in-house PR practitioners, media journalists and industry association officers, the authors have found multiple and competing logics within the field that, in turn, confer reconciled identities upon Chinese PR. The Chinese cultural contexts serve as a repertoire for stakeholders to draw institutional logics and legitimize their interpretations of PR practice in China.

Publication Type: Article
Publisher Keywords: 1503 Business And Management, 1501 Accounting, Auditing And Accountability
Subjects: H Social Sciences
Departments: School of Communication & Creativity > Journalism
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