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The influence of parents versus peers on Generation Y internet ethical attitudes

Mitchell, V-W., Petrovici, D., Schlegelmilch, B. B. & Szöcs, I. (2015). The influence of parents versus peers on Generation Y internet ethical attitudes. Electronic Commerce Research and Applications, 14(2), pp. 95-103. doi: 10.1016/j.elerap.2014.12.003


We examine the role of parental style versus peer influence on Generation Y's attitudes towards online unethical activities using a survey of a matched parent-child sample. Results suggest that a protective parental style has the greatest impact on Generation Y's online ethical attitudes, while a strict discipline style has no significant influence. Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children's perceptions are the same.

Publication Type: Article
Additional Information: © 2015, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Publisher Keywords: Family dyads; Online ethics; Survey; Regression; Austria
Subjects: H Social Sciences > HM Sociology
Departments: Bayes Business School > Management
Text - Accepted Version
Available under License : See the attached licence file.

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