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Mobile masculinities: An investigation of networked masculinities in gay dating apps

Rodriguez, N.S., Huemmer, J. & Blumell, L. (2016). Mobile masculinities: An investigation of networked masculinities in gay dating apps. Masculinities and Social Change, 5(3), pp. 241-267. doi: 10.17583/mcs.2016.2047


This study argues that hegemonic masculinity is still prevalent as well as conciliatory to inclusive masculinity when applied to networked masculinities in homosexual spaces. The authors contend hegemonic masculinity is a macro-level process that informs micro-level processes of inclusive masculinity. Employing a textual analysis of 500 individual profiles in gay dating apps (Scruff, GROWLr, GuySpy and Hornet), findings indicate networked masculinities are informed by the two concepts. A resulting process of “mascing” is created and introduced in this study. Mascing in gay males to reinforces their own masculinity, while also maintaining masculine norms by seeking out masculine partners. The process is a form of policing that reinforces a masculine elite within the gay dating app community.

Publication Type: Article
Publisher Keywords: mascing, gay dating apps, networked masculinities, hegemonic masculinity, inclusive masculinity, digital spaces, mobile, textual analysis
Subjects: H Social Sciences
Departments: School of Communication & Creativity > Journalism
SWORD Depositor:
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