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The Performativity of Strategy: Taking Stock and Moving Ahead

Cabantous, L. ORCID: 0000-0003-3533-1208, Gond, J-P. ORCID: 0000-0002-9331-6957 & Wright, A. (2018). The Performativity of Strategy: Taking Stock and Moving Ahead. Long Range Planning, 51(3), pp. 407-416. doi: 10.1016/j.lrp.2018.03.002


This special issue groups a set of contributions that together question and extend the boundaries of strategy research by examining strategy work as a performative pursuit. In this introduction, we position the special issue papers within the broader context of performativity studies in organization and management theory. To do so, we ground the analysis of the performativity of strategy in the recent developments of strategyas-practice research, clarify the ambitions of a performative turn in the study of strategy, introduce the plurality of performativity meanings and uses in prior research and specify the conceptualizations of performativity mobilized in the seven contributions that form this special issue. Taking stock of their rich insights, and reflecting on our editing of this special issue, we then identify key challenges underlying the constitution of the body of studies on the performativity of strategy, and propose three avenues of research that together sketch a research agenda for advancing the study of strategy as a performative endeavour.

Publication Type: Article
Additional Information: © 2018, Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
Publisher Keywords: Performativity; Strategy; Strategy as Practice; Research Agenda
Departments: Bayes Business School > Management
SWORD Depositor:
[thumbnail of Cabantous et al. LRP 2018 - Intro SI Performativity Strategy.pdf]
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