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Business model responses to digital piracy

Aversa, P. ORCID: 0000-0003-3175-9477, Hervas-Drane, A. & Evenou, M. (2019). Business model responses to digital piracy. California Management Review, 61(2), pp. 30-58. doi: 10.1177/0008125618818841


Digital piracy challenges firms by reducing revenues and shifting consumption habits. Recently, some firms have successfully leveraged business models against piracy, but the understanding about this phenomenon still lacks depth and structure. This study examines the characteristics of digital piracy in some of the most affected industries, presents comparative case studies of two iconic firms, Spotify and Netflix, and analyzes their digital business model responses. We generalize their adoption to generic digital content distributors and explain how they contribute to generate and capture value. Theoretical and practical implications for technological innovation, firm diversification, and network competition are also discussed.

Publication Type: Article
Additional Information: Aversa, P. , Hervas-Drane, A. and Evenou, M. (2018). Business model responses to digital piracy. California Management Review. Copyright © 2018 Sage.
Publisher Keywords: Digital Distribution; Piracy; Business Model; Innovation; Netflix; Spotify
Subjects: H Social Sciences > HF Commerce
Q Science > QA Mathematics > QA76 Computer software
Departments: Bayes Business School > Management
SWORD Depositor:
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