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On the Ground: Candidate Appearances and Events during the 2006 Mexican Presidential Campaign

Benton, A. L. ORCID: 0000-0002-2685-4114 (2009). On the Ground: Candidate Appearances and Events during the 2006 Mexican Presidential Campaign. Politica y Gobierno(2), pp. 135-176.

Abstract

This work examines a crucial part of modern presidential campaigning in Mexico: candidate appearances in municipalities. It also traces the changes in presidential campaigning over the past 30 years and finds that modern campaigning does not just involve mass media appeals, but also “the ground war,” that is, candidate visits to cities and towns all across Mexico. In order to understand how parties in Mexico strategize the candidate appearance schedule, we have gathered a unique data-base that examines all the municipalities visited by each candidate to understand how campaign teams spend valuable resources.ART

Publication Type: Article
Publisher Keywords: campaigns; political elections; campaigning events; Mexico
Subjects: F History United States, Canada, Latin America > F1201 Latin America (General)
J Political Science > JL Political institutions (America except United States)
Departments: School of Arts & Social Sciences > International Politics
URI: https://openaccess.city.ac.uk/id/eprint/23179
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