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NGO’s and advocacy communications on sexual and reproductive health and rights: from the North to the South

Matos, C. ORCID: 0000-0001-6304-3591 (2020). NGO’s and advocacy communications on sexual and reproductive health and rights: from the North to the South. Feminist Media Studies, doi: 10.1080/14680777.2020.1841813


Women in developing and developed countries can still suffer from constraints on their ability to exercise their reproductive rights, being subject to gendered norms and forms of control over their bodies and encountering various difficulties to accessing healthcare services. Sexual and reproductive health and rights (SRHR) thus continue to matter for the advancement of gender equality, whilst communications when strategically used can shape support for progressive policies. This project seeks to advance research on gender development and advocacy communications for social change. A core question asked here is how can communications be better used for advocacy on SRHR? Making use of a mixed methods approach, this research engages with a sample of 52 feminist and health NGOs, located in both the North and the South. In depth interviews with gender experts from the organizations were combined with a survey applied to the communication professionals, followed by content and discourse analysis of their institutional websites and social media engagement. This paper provides a condensed examination of early research findings and of core theoretical frameworks, arguing over the need to deconstruct discourses around SRHR under challenging times and concluding that NGOs need better communication strategies and practices in their advocacy communication efforts.

Publication Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Feminist Media Studies on 10 Nov 2020, available online:
Publisher Keywords: gender development, SRHR, NGOs, advocacy, communications
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HQ The family. Marriage. Woman
Departments: School of Policy & Global Affairs > Sociology & Criminology
Text - Accepted Version
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