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Structure and Empathy in Visual Data Storytelling: Evaluating their Influence on Attitude

Liem, J., Perin, C. and Wood, J. ORCID: 0000-0001-9270-247X (2020). Structure and Empathy in Visual Data Storytelling: Evaluating their Influence on Attitude. Computer Graphics Forum, 39(3), pp. 277-289. doi: 10.1111/cgf.13980

Abstract

In the visualization community, it is often assumed that visual data storytelling increases memorability and engagement, making it more effective at communicating information. However, many assumptions about the efficacy of storytelling in visualization lack empirical evaluation. Contributing to an emerging body of work, we study whether selected techniques commonly used in visual data storytelling influence people's attitudes towards immigration. We compare (a) personal visual narratives designed to generate empathy; (b) structured visual narratives of aggregates of people; and (c) an exploratory visualization without narrative acting as a control condition. We conducted two crowdsourced between‐subject studies comparing the three conditions, each with 300 participants. To assess the differences in attitudes between conditions, we adopted established scales from the social sciences used in the European Social Survey (ESS). Although we found some differences between conditions, the effects on people's attitudes are smaller than we expected. Our findings suggest that we need to be more careful when it comes to our expectations about the effects visual data storytelling can have on attitudes. Additional material: https://flowstory.github.io/attitudes/.

Publication Type: Article
Additional Information: This is the peer reviewed version of the following article: Liem, J., Perin, C. and Wood, J. (2020). Structure and Empathy in Visual Data Storytelling: Evaluating their Influence on Attitude. Computer Graphics Forum, 39(3), pp. 277-289. doi: 10.1111/cgf.13980, which has been published in final form at https://doi.org/10.1111/cgf.13980. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Publisher Keywords: Human-centered computing; Empirical studies in visualization
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Departments: School of Mathematics, Computer Science & Engineering > Computer Science > giCentre
Date Deposited: 27 Nov 2020 12:19
URI: https://openaccess.city.ac.uk/id/eprint/25322
[img] Text - Accepted Version
This document is not freely accessible until 18 July 2021 due to copyright restrictions.

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