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Establishing a Baseline: Bringing Innovation to the Evaluation of Cross-National Probability-Based Online Panels

Bottoni, G. and Fitzgerald, R. (2021). Establishing a Baseline: Bringing Innovation to the Evaluation of Cross-National Probability-Based Online Panels. Survey Research Methods, 15(2), pp. 115-133. doi: 10.18148/srm/2021.v15i2.7457

Abstract

A number of countries in Europe and beyond have established online or mixed mode panels with a web component based upon probability samples of the general population. This paper evaluates data from the Cross-National Online Survey (CRONOS), a cross-national online panel of ESS respondents in three countries. By comparing the CRONOS data, both with external benchmarks, and with the face-to-face data from the ESS, we assess data quality in terms of representativeness and differences in attitudinal and behavioural characteristics without confounding the findings with other changes such as mode effects. Our findings suggest that the CRONOS sample is not extremely divergent from the target population or to the ESS. However, there are sometimes cross-national differences suggesting cross-national comparability might be different when compared to using similar estimates from a face-to-face survey.

Publication Type: Article
Additional Information: Copyright (c) 2021 Gianmaria Bottoni, Rory Fitzgerald. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Publisher Keywords: Representativeness, online panel, European Social Survey, nonresponse, probability-based surveys
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HM Sociology
Departments: School of Arts & Social Sciences
Date available in CRO: 11 Aug 2021 12:39
Date deposited: 11 August 2021
Date of acceptance: 1 May 2021
Date of first online publication: 10 August 2021
URI: https://openaccess.city.ac.uk/id/eprint/26583
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