Gender differences in financial advice: Lessons from a secret shopper study
Bhattacharya, U., Kumar, A., Visaria, S.
ORCID: 0000-0001-7406-4929 & Zhao, J. (2025).
Gender differences in financial advice: Lessons from a secret shopper study.
Journal of Financial Transformation, 61(September),
pp. 186-191.
Abstract
In the world of personal finance, gender disparities aren’t just about gaps in income or wealth accumulation – they also extend to the quality of financial advice. This study explores whether financial advisors give women systematically worse advice than they give men and, if so, why. Through a secret shopper study conducted in Hong Kong, we uncover gendered patterns in financial advice that could have implications for women’s financial empowerment.
| Publication Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
| Departments: | Bayes Business School Bayes Business School > Faculty of Finance |
| SWORD Depositor: |
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