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Gender differences in financial advice: Lessons from a secret shopper study

Bhattacharya, U., Kumar, A., Visaria, S. ORCID: 0000-0001-7406-4929 & Zhao, J. (2025). Gender differences in financial advice: Lessons from a secret shopper study. Journal of Financial Transformation, 61(September), pp. 186-191.

Abstract

In the world of personal finance, gender disparities aren’t just about gaps in income or wealth accumulation – they also extend to the quality of financial advice. This study explores whether financial advisors give women systematically worse advice than they give men and, if so, why. Through a secret shopper study conducted in Hong Kong, we uncover gendered patterns in financial advice that could have implications for women’s financial empowerment.

Publication Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Departments: Bayes Business School
Bayes Business School > Faculty of Finance
SWORD Depositor:
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