City Research Online

Abstract

Accessibility in screen media is typically framed as services for discrete user groups (e.g. visually impaired users), with HCI work largely focusing on post-production and playback interventions rather than the wider production ecology. We report findings from interviews and workshops with media practitioners spanning pre-production, production, and post-production, surfacing a gap between practitioners’ orientation toward meeting audiences where they are and the organisational conditions that systematically prevent this. Our thematic analysis shows how access is (a) authored into storytelling and planning when time and creative ownership allow, (b) undermined by fragmented responsibility and remit boundaries across handovers, and (c) constrained by workflow realities and product economics that shape what can be delivered, maintained, and scaled. We also surface frictions between creative intent and end-user comprehension, and between device-level personalisation and source-level authorship. We contribute a design agenda for integrated media accessibility, including principles for making space and time for access, supporting inclusive viewing, and enabling accountable content creation and automation.

Publication Type:	Conference or Workshop Item (Paper)
Additional Information:	This is work is licensed under a Creative Commons Attribution 4.0 International License. DIS ’26, Singapore, Singapore © 2026 Copyright held by the owner/author(s)
Publisher Keywords:	Media Accessibility, Media and Accessibility, Accessibility Media Design
Subjects:	T Technology > T Technology (General)
Departments:	School of Health & Medical Sciences School of Health & Medical Sciences > Department of Allied Health
SWORD Depositor:	Symplectic Administrator

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