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The Visual Exploration of Insurance Data in Google Earth

Slingsby, A., Dykes, J., Wood, J. , Foote, M. & Blom, M. (2008). The Visual Exploration of Insurance Data in Google Earth. Paper presented at the GISRUK08, 2 - 4 Apr 2008, Manchester Metropolitan University, Manchester, UK.


Visualisation and geovisualisation techniques can both complement and help communicate the results of GIS and other analyses in the exploration of multivariate datasets and may provide insights and solutions for managing exposure and potential loss. Graphical techniques and the use of geobrowsers such as Google Earth are also being used in a communicative role to engage a variety of different audiences within insurance companies with information about policies, exposure and potential losses. In this paper, we focus on one particular geo-browser, Google Earth, which provides access to a rich array of datasets including aerial imagery, roads, administrative boundaries and photographs and, importantly, allows additional data to be added through the welldocumented KML format.

Publication Type: Conference or Workshop Item (Paper)
Publisher Keywords: insurance, geovisualization, interactive data exploration, Google Earth, KML
Subjects: G Geography. Anthropology. Recreation > GA Mathematical geography. Cartography
H Social Sciences > HA Statistics
Departments: School of Communication & Creativity > Media, Culture & Creative Industries > Library & Information Science
School of Science & Technology > Computer Science > giCentre
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