Items where Author is "Agguire, E."
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Article
Motyka, S., Grewal, D., Agguire, E. , Mahr, D., de Ruyter, K. & Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-018-0585-6