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Balabanis, G. ORCID: 0000-0001-7113-3001, Stathopoulou, A. & Balabanis, J. (2024). EXPRESS: Cultural Influences on Privacy Calculus in Loyalty Programs: an Analysis of Individual and National-Level Cultural Values. Journal of International Marketing, doi: 10.1177/1069031x241262728

Han, J. & Balabanis, G. (2023). Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations. Psychology & Marketing, 41(2), pp. 394-426. doi: 10.1002/mar.21927

Balabanis, G. & Karpova, A. (2022). Cultural antecedents and consequences of luxury brand personalities. European Journal of Marketing, 56(8), pp. 2423-2454. doi: 10.1108/ejm-03-2021-0215

Balabanis, G. & Siamagka, N.T. (2022). A meta-analysis of consumer ethnocentrism across 57 countries. International Journal of Research in Marketing, 39(3), pp. 745-763. doi: 10.1016/j.ijresmar.2021.12.002

Balabanis, G. & Lopez-Jaramillo, C. (2022). Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image. International Business Review, 31(5), article number 102024. doi: 10.1016/j.ibusrev.2022.102024

Lopez, C. & Balabanis, G. (2021). The influence of a country's brands and industry on its image. European Journal of Marketing, 55(1), pp. 27-62. doi: 10.1108/ejm-06-2018-0414

Grougiou, V., Balabanis, G. & Manika, D. (2020). Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?. Journal of Business Ethics, 164(1), pp. 1-16. doi: 10.1007/s10551-018-4032-x

Lopez-Jaramillo, C. & Balabanis, G. (2019). Country image appraisal: More than just ticking boxes. Journal of Business Research, 117, pp. 764-779. doi: 10.1016/j.jbusres.2019.09.004

Stathopoulou, A. & Balabanis, G. (2019). The effect of cultural value orientation on consumers' perceptions of luxury value and proclivity for luxury consumption. Journal of Business Research, 102, pp. 298-312. doi: 10.1016/j.jbusres.2019.02.053

Balabanis, G., Stathopoulou, A. & Qiao, J. (2019). Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations. Journal of International Marketing, 27(2), pp. 38-55. doi: 10.1177/1069031x19837945

Balabanis, G. & Chatzopoulou, E. (2019). Under the influence of a blogger: The role of information-seeking goals and issue involvement. Psychology and Marketing, 36(4), pp. 342-353. doi: 10.1002/mar.21182

Tseng Hsiang, T., Balabanis, G. & Liu, M. (2018). Explaining Inconsistencies in Implicit and Explicit Attitudes towards Domestic and Foreign Products. International Marketing Review, 35(1), pp. 72-92. doi: 10.1108/imr-05-2013-0092

Balabanis, G. & Siamagka, N.T. (2017). The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin. International Marketing Review, 34(2), pp. 166-182. doi: 10.1108/imr-03-2015-0057

Chari, S., Balabanis, G., Robson, M.J. & Slater, S.view all authors (2016). Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management, 63(May 20), pp. 129-144. doi: 10.1016/j.indmarman.2016.11.002

Stathopoulou, A. & Balabanis, G. (2016). The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers. Journal of Business Research, 69(12), pp. 5801-5808. doi: 10.1016/j.jbusres.2016.04.177

Balabanis, G. & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), pp. 58-77. doi: 10.1509/jim.15.0138

Siamagka, N.T. & Balabanis, G. (2015). Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing. Journal of International Marketing, 23(3), pp. 66-86. doi: 10.1509/jim.15.0085

Mitchell, V-W., Balabanis, G., Schlegelmilch, B. B. & Cornwell, T. B.view all authors (2009). Measuring Unethical Consumer Behavior Across Four Countries. Journal of Business Ethics, 88(2), pp. 395-412. doi: 10.1007/s10551-008-9971-1

Balabanis, G. & Diamantopoulos, A. (2008). Brand origin identification by consumers: A classification perspective. Journal of international marketing, 16(1), pp. 39-71. doi: 10.1509/jimk.16.1.39

Souitaris, V. & Balabanis, G. (2007). Tailoring online retail strategies to increase customer satisfaction and loyalty. Long Range Planning, 40(2), pp. 244-261. doi: 10.1016/j.lrp.2006.11.006