Items where Author is "Bernritter, S."
Up a level
Group by: Type | No Grouping
Number of items: 1.
Working Paper
Oc, Y. 
ORCID: 0000-0001-5707-4551, Bernritter, S., Plangger, K. & Sotgiu, F.
Touch, Swipe, and Tilt: Exploring the Impact of Mobile In-App Advertising Content on Consumer Brand Choice Intention.
.