City Research Online - Items where Author is "Bernritter, S."

Items where Author is "Bernritter, S."

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Number of items: 1.

Working Paper

Oc, Y. ORCID: 0000-0001-5707-4551, Bernritter, S., Plangger, K. & Sotgiu, F. Touch, Swipe, and Tilt: Exploring the Impact of Mobile In-App Advertising Content on Consumer Brand Choice Intention. .

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